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 Ad Sales Mania
Buy an Ad, Get a Cat?
By Carl Landau
My 15 minutes of fame has lasted for over 20 years. In the mid-eighties I ran an in-house ad in my nerdy Computer Language magazine titled, "Buy an Ad, Get a Cat."
To this day I get asked hundreds of times a year about "that cat thing". Since then I've been ripped off by my Camp Niche campers. "Buy an Ad" get a... horse, ant farm, brother-n-law, lobster. You name it and my wonderful attendees have stolen and substituted what they're hawking for my precious putty tat.
Read the rest of Ad Sales Mania here... |
Sponsor of the month:
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 The Digital Oz
Let the Big Dogs Fight it Out!
By Ryan Dohrn
My wife and I raise AKC Pembroke Welsh Corgi dogs. Don't know the breed? They weigh less than 15lbs but think they are a Doberman on steroids -- agile and very quick to the punch. Even if they lose in a fight for table scraps with a bigger dog, the big dog knows it's met its match.
And so goes the tale of big dog and niche publishers... While the top consumer mags fight for space online, niche publishers can shine bright with specialized content and specialized media that the big dogs only wish they had time to focus on.
Read the rest of The Digital Oz here... |
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 Grand Poobah of the Month
White Paper Mania!
Hi Fellow Niche Publishers,
If you publish a technical or even slightly technical web site or online information portal, this one's a winner.
Housing "white papers" from my industry's vendors on our website is a consistent and low maintenance revenue stream I've found in my niche (I publish a web site and newsletter for Cable TV engineering execs - yes, "cable guys"). We've set up a "Holy Grail" of cable engineering information that's simple and profitable. Our webmaster set up the service where a customer can "open" an account by signing up, then we allot 5mb of space to each account to upload and download white papers from their company from their own desktop - we never have to lift a finger. This gives us a rotating fresh batch of white papers, and twice a month our editor selects one specific paper and features it in a special "White Paper Watch" blurb.
The clients love it as they spend a lot of time to get their white papers written, the writer gets some extra love and exposure, and we charge a nice annual fee for the service. The ROI is huge because outlay is only the actual memory space on our server and the initial set up!
Good luck and Happy Niche-ing!
Tim Hermes is the CEO & Publisher at Hermes Media & Research LLC.
Want to be next month's "Grand Poobah of the Month"? Just send us a fun success story that we can share with your fellow niche publishers. Just make it 200 words and entertaining and we'll make you a star. Send to: carl@campniche.com |
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 ITEM Publications Ramps Up Revenue with
Nxtbook Digital Editions
ITEM Publications plans to generate half a million dollars or more in digital magazine revenue this year. With a highly targeted audience, the publisher is using their digital magazine as a way to generate high quality leads for their advertisers. ITEM up-sells print advertisers by making their links within the digital publication live and uses Nxtbook Media's premium Hoo-Clix service to show sponsors the types of readers that are engaging with their content.
Graham Kilshaw from ITEM is one of three publishers featured in a recent webinar on digital magazine revenue generation. Read about other successful digital magazine case studies here.
View the Best of Nxtbook at: http://www.bestofnxtbook.com
Contact Nxtbook Media, the only digital magazine company named to the Inc. 500 as one of the fast growing privately held companies in the US at 866-268-1219 or by writing info@nxtbookmedia.com |
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Emarketing tip of the month:
What's the big deal about segmentation?
Open rates for segmented versus non-segmented campaigns are as much
as 20% higher on average for the first 30 days.
- MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)
The big deal about segmentation is... it works. Segmentation is the
parsing of your recipient file based on like attributes and tailoring
a message specific to those attributes. Here are the steps you need
to take in order to start segmenting:
- Define how your consumers are different. This could be a long
list of attributes that range from job title to purchasing habits to
industry type.
- Add those attribute categories into your database. This works
in excel just as much as it does in complicated CRM applications.
- Classify your consumers based on the attributes.
- Craft messages and call to actions tailored specifically to those
segmented groups.
- Maintain your segmentations on a go forward basis.
 Want to see an example? Click here to see how Lake Erie Living magazine
segmented their message by type of business. By using Proximity Marketing,
the magazine was able to send thousands of personalized, segmented
emails at the same time.
Want some free advice?
As Carl's friends, you can ask the
Design Squad to evaluate your email and
fax designs for free.
Click here to get
feedback on your designs.
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Welcome to our 2nd Niched Out E-newsletter!
I'm your host /court jester for the whole niche media world. Speaking of being niched out, we're starting our "niched out magazine of the month" shout out. I'm constantly amazed at how super focused our niche brethren (or sisteren) have become. This month's "most niched out pub" is Pro Sports Wives. How wild is that? A magazine and site dedicated to women that are married to professional athletes. Congrats to Publisher Gena Pitts, our first niched out winner!!!
Niche Media has gone totally Hollywood. We created the ultimate ad sales training movie called "The Good, the Bad, and the Beautiful." This "Oscar Worthy" movie stars the beautiful Nancy O'Brien, the talented Mr. Bob Melk and me - often mixed up with...
Here's our crazy movie trailer...
Cheers,
Carl Landau
Grand Poobah
Niche Media
carl@campniche.com
P.S. Many thanks to this months sponsor NXTBook Media. As the Hair Club for Men guy says,
"I'm not just the president... I'm also a client." Check out our digital brochure created by NXTBook...
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Camp Niche Dallas,
October 20-21
Partner, everything in Texas is BIGGER, including learning to sell bigger ad programs!
Save $200 – register by September 25th for Super Early Bird Deadline! |
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Camp Niche Hawaii,
December 8-9
Motivate your ad sales staff with the greatest incentive
in the world!
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Niche Magazine Conference
April 27-29, 2009
We're moving the greatest publishers-only conference in the world to Denver. Yeah, baby! | |
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Hook up with your
niche Linked In colleagues
on your very own network! |
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